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Basanti Usa added blog Shopping
2026-06-30 10:57:17 -

Sustainable and Stylish: Contemporary Indian Clothing Brands Making a Mark in the US
Sustainability conversations in fashion have largely centered on Western fast-fashion giants and the brands working to counter them. What gets discussed far less often is how naturally aligned traditional Indian textile practices already are with sustainable principles — and how a growing number of contemporary Indian clothing brands in the US are building on that foundation rather than...

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Basanti Usa added blog Shopping
2026-06-30 10:45:11 -

Gen Z Meets Tradition: Why Young Indian-Americans Are Embracing Modern Ethnic Wear
Scroll through Indian-American TikTok or Instagram for ten minutes and you'll see something that would have seemed unlikely a generation ago: teenagers and twenty-somethings proudly styling kurtas with sneakers, wearing dupattas as everyday scarves, and treating bindis and jhumkas as casual accessories rather than items reserved for the rare "Indian event." Gen Z Indian-Americans are doing...

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