You post with an influencer.
The numbers look good.
50,000 views.3,000 likes.Hundreds of comments.
Everyone is happy.
Then someone asks, “Okay, but how many sales did we get?”
Silence.
This is where influencer marketing gets a little tricky. Likes are easy to count. Views are easy too. But they don't always tell you if the campaign actually helped the business.
And things are moving...
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