Why Your Direct Mail Isn't Working (And What Variable Data...

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2026-09-02 11:28:52 -

Why Your Direct Mail Isn't Working (And What Variable Data Printing Does About It)

Direct mail marketing has a personalization problem. Most businesses design one piece, print it at volume, and send it to everyone on their list: same offer, same image, same headline, regardless of whether the recipient bought something last week or hasn't opened a piece in two years. Variable data printing exists to fix exactly that, and it's been around long enough that the...

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