Rauf Hameed on Why Most Conversion Rate Optimization Is Still Guesswork
Rauf Hameed on Why Most Conversion Rate Optimization Is Still Guesswork Most businesses in Ontario run CRO the same way they did five years ago. Change a button color. Wait a month. Shrug. Rauf Hameed sees this constantly, and it's not that the businesses don't care they just never had the data infrastructure to do anything smarter. That's the gap AI is actually closing right now, not the...
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