How to Build an Effective Targeted Direct Mail Campaign

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2026-08-27 11:50:57 -

Many business owners view the mailbox as a graveyard for generic flyers and unwanted coupons. We often see companies waste thousands of dollars sending broad, uninspired mailers to every household in a zip code, only to receive a handful of calls. This "spray and pray" approach creates frustration and leads many to believe that physical mail no longer works. However, the problem rarely lies...

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