The Role of Shoppable Videos in Omnichannel Ecommerce

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2026-08-19 12:24:38 -

Introduction Customers no longer follow a single path when shopping online. A person might discover a product through an Instagram Reel, watch a product review on YouTube, visit a Shopify store from their phone, compare products later on a laptop, and finally complete the purchase after receiving an email from the brand. This connected behavior has made omnichannel ecommerce more important...

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