Why Real Estate Leads Go Cold After the First Enquiry — And How to Prevent It
Every real estate business knows this feeling. A buyer submits an enquiry, expresses genuine interest, has an initial conversation and then goes completely silent. The agent calls twice, sends a WhatsApp message, and hears nothing. What happened? The easy answer is that the buyer lost interest. Sometimes that is true. But in most cases, the lead went cold because of what the seller failed to do...
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