The Rise, Fall, and Future of Jet Airways: Lessons for the Global Aviation Industry
Introduction Once a shining star in the Indian aviation sector, Jet Airways commanded both customer loyalty and industry admiration. Its rise as a premium full-service carrier in a price-sensitive market marked a golden chapter in India’s aviation history. But behind the luxurious lounges and five-star service lay deep-rooted financial instability, leadership challenges, and strategic...
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