Marketing Isn’t a Cost Center. It’s Your Most Underused Revenue Lever
I spent years in embedded finance building a company most of its end users would never actually see by name. Jifiti’s technology sat inside a bank’s app or a retailer’s checkout page, invisible by design. The moment that actually taught me what marketing is for wasn’t a launch or a campaign. It was sitting across the table from a bank’s risk and compliance team,...
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