A custom stand is designed and built from scratch for a specific show, footprint, and brand story. Nothing about it is reused as-is; every element is purpose-built. Modular exhibition stands, on the other hand, are built from a system of reusable components panels, frames, connectors, lighting that can be reconfigured into different layouts and sizes across multiple events. The design changes each time, but the underlying structure doesn’t have to be rebuilt from zero. read more:- https://www.postscontent.com/modular-exhibition-stands-vs-custom-stands-which-should-you-choose/