How AI Citations Work and Why They Matter for Generative Engine Optimization (GEO)
Artificial intelligence has changed how users discover information online. Instead of browsing multiple search results, users increasingly rely on AI-powered platforms like ChatGPT, Google AI Overviews, Gemini, Perplexity, and Microsoft Copilot for instant, conversational answers. These platforms often reference reliable sources when generating responses, making AI citations one of the...
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