What Features Should an MSME CRM Have?
There's no shortage of CRMs in the market. There's also no shortage of MSMEs that bought one, used it for three months, and quietly went back to Excel and WhatsApp. That's usually not a "CRM problem"—it's a "wrong CRM for this business" problem. Most CRMs are designed for large sales teams with dedicated IT support, long onboarding cycles, and international payment and communication...
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