Why "I'll Follow Up Tomorrow" Is Costing Indian...

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2026-07-08 12:03:57 -

Why "I'll Follow Up Tomorrow" Is Costing Indian MSMEs Lakhs in Lost Deals

“I’ll Call Them Tomorrow.” The Four Most Expensive Words in MSME Sales. It is 5:47 PM. Your salesperson has four unread enquiries from IndiaMART and two WhatsApp messages from prospects. There are two more leads from a Facebook ad campaign sitting in a spreadsheet. The day has been busy. And so, without meaning any harm, your salesperson says the words that cost Indian...

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