Backlink Relevance: Why Topic Matters in Modern SEO
A backlink doesn't exist on its own. It sits inside a webpage, which sits inside a website, which sits inside a wider subject area. That hierarchy is useful when planning an SEO campaign. A company selling accounting software, for example, shouldn't think only about getting links to its homepage. It can build a much stronger content ecosystem around accounting, invoicing, bookkeeping, financial...
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