Data Analysis Storytelling: Turning Spreadsheets Into Decisions People Actually Make" Data analysis tells you what happened. Data analysis storytelling tells you why it matters and what to do next. Analysis without narrative gets buried in a 40-slide deck; storytelling without solid analysis is just fluff. The sweet spot combines rigors analysis, data visualisation, and a clear call to action, so insights don't die in a report nobody reads. Not everyone is "a numbers person" and they don't need to be to tell a great data story. Contact Dr. Selena Fisk to build this skill across your organisation: https://selenafisk.com/