SMS continues to be one of the most efficient marketing tools, as it has incredibly high open rates and rapid customer response rate. Nevertheless, the use of link optimization has become necessary due to limitations in character count, spam filtering by carriers and worries about possible malicious links. The use of an SMS URL shortener will assist in minimizing link size, as well as making it more readable and professional. With the help of a quality URL shortener that is appropriate for SMS use, you can benefit from click tracking, brandable links and campaign monitoring.
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