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2026-06-22 10:16:00 -

Why Hoka is Expanding into Apparel: A Review of the Gear

For years, runners and outdoor enthusiasts identified Hoka by its signature thick, highly cushioned midsoles. The brand changed the running landscape by showing that maximal cushioning could coexist with lightweight performance. Having captured a massive share of the footwear market, a natural evolution has taken place. The brand has pushed heavily into athletic apparel. This transition...

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