The mochi donuts market is entering a broader commercial phase as established donut chains, specialty franchises and bakery ingredient suppliers pursue different routes to reproduce the product's distinctive chewy texture at scale.

In June 2025, Duskin Co., Ltd. introduced four Mocchurin varieties through its Mister Donut network after developing a chewy dough using Japanese mochi flour and rice flour. The launch is one example of how larger foodservice networks are adapting familiar donut formats to accommodate demand for new textures while maintaining recognizable store operations.

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Future Market Insights estimates that the global mochi donuts market will expand at a 10.0% CAGR between 2026 and 2036, reaching USD 1,141.5 million by the end of the forecast period.

The market's commercial challenge is straightforward: novelty can generate trial, but repeat sales depend on whether operators can preserve the expected elastic texture throughout the selling window.

How Are Different Companies Approaching the Mochi Donut Opportunity?

The competitive landscape extends beyond dedicated mochi donut stores. Mochinut has emphasized standardized recipes and training systems as part of its franchise model, while Dawn Foods has demonstrated the wider bakery industry's interest in ready-to-finish production systems through its frozen donut offerings.

Meanwhile, Krispy Kreme Doughnuts Japan has tested domestic rice-flour formulations, and After You Public Company Limited collaborated with Mister Donut in January 2026 on six dessert-inspired donut flavors.

These activities point to an important divide within the market. Consumer-facing chains are primarily focused on generating repeat store visits and rotating flavors, whereas B2B ingredient and bakery-system providers are working to make chewy dough formats reproducible across different equipment, labor conditions and distribution networks.

The common commercial issue is replication. A successful flavor can travel rapidly across a franchise network only when the underlying dough, finishing process and holding conditions remain manageable at store level.

Why Is Freshness Still Central to Market Expansion?

Fresh products are projected to account for 35.0% of the mochi donuts market in 2026, reflecting the importance of shorter production-to-consumption windows in preserving the desired chewy bite.

Longer holding periods create a different set of economics. Producers seeking supermarket, convenience and centralized production opportunities must balance wider distribution against the risk of texture deterioration and product waste.

This is where ready-to-finish systems could change the market's next stage of development. Companies such as Mochi Foods, Dawn Foods and backaldrin International The Kornspitz Company GmbH represent the formulation and bakery-system side of the industry, where commercial success depends on transferring a product concept into repeatable production routines.

Standalone Market Stat: The global mochi donuts market is forecast to add more than USD 701 million in value between 2026 and 2036.

Analyst Perspective

“Mochi donut economics depend on preserving chew through the selling window while keeping finishing work simple for the chosen store format. One stable dough gives operators room for seasonal finishes without forcing a separate production routine for every flavor.”— Nandini Roy Choudhury, Principal Consultant, Future Market Insights

Market Snapshot

·         Market Size (2026): USD 440.1 million

·         Forecast Value (2036): USD 1,141.5 million

·         Forecast CAGR: 10.0% from 2026 to 2036

·         Leading Product Type: Glazed rings, with a projected 32.0% share in 2026

·         Leading Claim/Nature: Conventional products, estimated at 58.0% in 2026

·         Leading Format: Fresh products, projected to hold 35.0% of the market in 2026

·         Highest Profiled Country Growth: Saudi Arabia at an 11.3% CAGR

What Is Driving Demand Across the Mochi Donuts Market?

A distinctive chewy texture provides a clear point of differentiation in the broader sweet bakery category. At the same time, the familiar donut format allows operators to introduce new glazes, toppings and seasonal offerings without redesigning the underlying production process.

Glazed rings are expected to lead the product category with a 32.0% share in 2026. Their standardized shape gives operators a practical platform for frequent finishing changes, supporting menu rotation without requiring entirely new dough systems.

Geography will also influence how the category develops. Saudi Arabia is projected to post the fastest growth among the countries profiled, at 11.3% CAGR, followed by the UAE at 10.9% and South Korea at 10.6%.

The differences between these markets are relatively narrow in growth-rate terms, but their commercial entry conditions vary considerably. Hospitality expansion supports trial in Saudi Arabia, tourism creates a broad testing audience in the UAE, and dense café environments provide frequent snack-and-beverage occasions in South Korea.

For companies entering the category, those channel differences may prove more commercially significant than country rankings alone.

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About the Report

The Mochi Donuts Market report provides an analysis of commercial mochi donuts and mochi-style chewy donut formats sold through bakery, foodservice and retail channels.

The research covers product type, claim/nature, format, packaging format, sales channel and regional markets. The competitive assessment includes dedicated franchises, scaled donut and dessert platforms, and commercial bakery ingredient and formulation providers.

The report is based on primary and secondary research and market triangulation. FMI's research methodology combines industry interviews, government and trade data, company information, technical literature and other relevant market indicators.

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